Build Your Own Brand Part 2 - Strategy

Welcome to Part 2 of my Build Your Own Brand series - Build Your Own Brand Strategy.

A brand strategy is the backbone of any successful business. It guides how your brand looks and feels, and all of the key decisions you make. Too often, though, the strategic review that underpins the brand strategy is undervalued and done in a hurry, or not at all. As a result, the brand is weak, or worse - a total flop.

In this course I will guide you through 7 chapters of brand strategy.